corporate videography
Corporate video is another emerging market. As explained below, corporate video is divided into two segments. Internal and external. Each of these segments present their own challenges, however the internal video realm is extremely interesting as it is rather recent and now allows companies control over many different business processes that they never had before at this budget range.
Internal vs external video
Corporations are recognizing the need to utilize the power of video more and more every day. The confusion usually occurs when companies think about large, hollywood style budget films and feel that a video is out of their reach financially or logistically. These style of videos are what I refer to as external videos. These videos will be used by the company outside of their internal structure. A few examples include:
Internal videos however, are quite new, due to the decreasing cost of video equipment and wide availability of training in video editing and production. Some examples of internal videos might be:
- Commercials
- Product Videos
- Promotional Videos
Internal videos however, are quite new, due to the decreasing cost of video equipment and wide availability of training in video editing and production. Some examples of internal videos might be:
- Training videos
- Orientation videos
- Recruitment videos
- Safety videos